Key Takeaways:eComplete turned CurrentBody into The Beauty Tech Group and took it public in under four years.The firm blends private equity investment with operator-led growth and proprietary data systems.Now category-agnostic, eComplete plans two to three acquisitions a year across beauty and beyond.At a time when the London Stock Exchange has seen few consumer IPOs, The Beauty Tech Group, parent company of CurrentBody, has become an unlikely headline-maker. Behind that pivot is eComplete, a Manchester-based growth platform reimagining what private equity looks like for digital commerce.Founded almost five years ago by Paul Gedman and Andy Duckworth, both veterans of The Hut Group (THG), eComplete operates at the intersection of capital, data, and operations. The company’s model is straightforward but unique: acquire high-potential direct-to-consumer (DTC) brands, inject capital and in-house expertise, and scale them globally. In just under four years, that formula turned CurrentBody, a once-niche beauty devices retailer under its portfolio, into a diversified powerhouse that recently floated on the London Stock Exchange as The Beauty Tech Group, with sales rising by 27% to £55.2 million ($72.6 million).From THG to eComplete: A New PE PlaybookGedman’s résumé reads like a masterclass in digital beauty. As former CEO of the beauty department at THG, he oversaw the division’s expansion from a £20 million ($26.3 million) business to more than £600 million ($790 million), completing 10 acquisitions along the way. Duckworth achieved a similar transformation on the sports nutrition side. Together, they brought a rare operator’s lens to investing.